Learning Outcomes

Intro to Building a Brand Strategy

Standout as a Business Owner

Four Pillars of Branding

What is Vision

What Are Archetypes

Structure Bringer Archetypes

Importance of Naming

Special Circumstances on Naming

The Importance of Storytelling

What is a Visual Identity

Lesson Summary

In this module we will learn how to build a brand strategy and why it is so important for businesses today. We will explore how the activity of a marketing process differs from what we call branding. We will then look at some important topics such as the role of business leaders in building brands, and the importance of brand names.

Course assessment

This free online course teaches the key factors of brand philosophy for building a successful brand strategy.

Building a Brand Strategy

This course will explore the basics of brand strategy and its importance to businesses today. We will examine why branding is not another name for marketing but an important part of creating a perception about your business to consumers. We will then explore some crucial topics such as the role of business leaders in building brands, the four pillars of branding, the importance of brand names and understanding visual identity.

Duolingo Acqui-hires Music Gaming Studio NextBeat for $34.5 Million

Open edX Conference 2024: Program & Speakers

2000+ Free Developer and IT Certifications

Coursera Bets $100 Million That Andrew Ng Can Do What Coursera Can’t

Black Friday 2024: 50+ Online Learning Deals

6 Best Courses to Become an Influencer in 2025

25% of Coursera Courses Have Peer Reviews: Here Are the Best

Coursera’s $100 Million Thesis: Andrew Ng Will Think of Something

8 Best Geology Courses for 2025

7 Best Autodesk Maya Courses for 2025: Exploring 3D Animation

The Series Finale of Online Education: Coursera Acquires Udemy

Stanford Medicine Offers Courses with Free Certificate & CME Credit

10 Best Go (Golang) Courses for 2025

2U Lays Off Staff for the Sixth Time Since its $800M edX Acquisition

A Decade of MOOCs: A Review of MOOC Stats and Trends in 2021

7 Best Sketch Courses for 2025